I’ve always believed that creativity is gravity that the things we build, when made with intention, find each other.
Sommtable, Vinely, Class.Wiki, New Media Agency, WixLab
they may look like separate ventures on paper, but they orbit the same idea: connection.
Connection between people, between craft and technology, between the digital world and the one we can taste, touch, and feel.
I built these companies to explore different languages of that connection.
New Media Agency speaks in strategy.
WixLab speaks in design.
Sommtable speaks in experience.
Vinely speaks in story.
Class.Wiki speaks in knowledge.
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Each one was born at a different moment of my life, each one answered a different question.
But today, I see them as one constellation.
Not a hierarchy, not a corporation, but a living system an ecosystem of creation, culture, and commerce.
The world doesn’t need more noise. It needs harmony.
And harmony is what happens when creativity, intelligence, and purpose align.
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This playbook is not just a framework.
It’s a map of how I think, how I connect ideas and people.
It’s how I believe brands, artists, and innovators can build their own constellations, too.
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So wherever you are building, teaching, designing, dreaming ..
find your orbit.
And let gravity do the rest.
Bio
My name is Alberto, though during my time at a British school, everyone called me Bertie. I was born in Lisbon and grew up in the Cascais-Sintra area.
When I transferred to an American school in 4th grade, Bertie somehow turned into Birdie -- though I’m still not quite sure why. That same year, I ended up repeating the grade due to struggles with dyslexia. It wasn’t easy, but it became one of my first and most valuable lessons in resilience.
My background is a bit of a global mix: my mom is French-Swiss, born in Rabat, Morocco. My dad was Spanish, born in Cairo, Egypt. So naturally, I ended up in California at the age of 18.
In L.A., I took track & field seriously while studying at Santa Monica College. Later, I dipped into film and marketing courses at UCLA Extension mainly so I could work on the side. And I really worked. I juggled three jobs: pool boy at the Regent Beverly Hills Hotel, sales guy at Neiman Marcus, and waiter at Don Corleone Pizzaria. Retail paid commission, and that lit a fire under me.
Eventually, I ditched school and dove headfirst into work… and then spent everything I earned on wild moonshots like making short films. Not the wisest investments, but definitely the most fun.
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My two greatest loves are my daughter Chiara and Oriana, they’re the heart of everything I do.
The rest led me to what you see below.
2017 - Present
Sommtable™ is an event-tech platform for intimate, high-signal wine gatherings—built around our signature Six Seats™ format. Book curated micro-events that double as social engines: relaxed dating mixers (“d-dating”), targeted business networking, and special live talks with sommeliers, winemakers, and industry voices. Beyond the glass, Sommtable streamlines the logistics—discovery, ticketing, host tools, and attendee curation—so every six-seat table sparks real connections, learning, and opportunities.
2017 - Present
Sommtable Imports bringings small-grower wines (and select spirits) to the U.S. with a focus on indigenous varieties, sustainability, and low-intervention makers. We supply restaurants, retailers, and our own Six Seats™ events, curating bottles with clear provenance, value, and character that power the Sommtable experience end to end.
2017 - Present
VINELY Magazine blends science, food, drinks, music, and movies into one sensory experience. We explore how creativity and curiosity shape what we eat, drink, hear, and watch bringing together the thinkers, makers, and tasters redefining modern culture.
2017 - Present
Class.Wiki is a modern, collaborative learning platform designed to bring classrooms into the digital age. It empowers students and teachers with easy-to-use tools that make learning interactive, social, and rewarding.
Whether you're working on a group project, contributing to class notes, or building a shared knowledge base, Class.Wiki makes collaboration seamless and engaging.
2017 - Present
NewMedia.Agency is a social media and digital strategy studio helping brands grow through bold ideas, data-driven storytelling, and culture-led content.
Clients Chefmaster, BX Swiss, Robin's Jean
2015-2016
Creative Director - A Swiss-based fintech firm specializing in crowd and alternative data analytics for the financial markets, I helped drive key projects that transformed unstructured social and news data into actionable investment insights.
2014-2015
At NewMedia.company in Zurich, I collaborated in a distributed team of creative product builders delivering digital-first business applications across Europe and North America.
My role blended strategic design thinking with hands-on execution – helping turn ideas into usable tools and engaging platforms. LB SWISS, PAYOFF, AURI
2012 - Present
WixLab Los Angeles is a premier digital agency specializing in custom Wix Studio design, SEO, and marketing services, helping small businesses build stunning, high-performing websites and grow their online presence since 2012.
2001 - 2012
Worked across various indie advertising and production services, collaborating with small creative teams and independent studios to bring campaigns and branded content to life. My experience spans from concept development and on-set production to post-production and digital delivery, always with a hands-on, adaptable approach that fits the scale and spirit of independent work.
1996-2001 (sold to Deep Ellum)
The Santa Monica Film Festival & Moxie Awards was a Los Angeles-area film festival and awards series (1997–2001) held in Santa Monica, California, known for its audience-voted screenings and annual “Moxie” ceremony celebrating independent cinema.
We later helped create Rome Independent Film Fest and Deep Ellum Film Festival